Is the Lovevery App Free? Subscription, Cost and an Alternative
The Lovevery app is a companion to Lovevery’s Play Kits toy subscription. If you love the kits, it makes the most of them. If you’d rather play with what is already in your cupboards, here is how Mooshie compares.
- Free to download
- No account needed
- No screen time for your child
On a laptop?Scan to get Mooshie on your iPhone.
The quick answer
- Is the Lovevery app free? For 28 days. After that, full access is only for active Play Kits subscribers. There is no app-only subscription on the UK App Store.
- What it costs: in the UK, Play Kits are £80 a kit for 0 to 12 months (every 2 months) and £120 a kit for 1 to 4 years (every 3 months).
- Best for: families who already have, or plan to buy, Lovevery Play Kits.
- The alternative: Mooshie Moments uses things you already have at home, covers 6 months to 4 years, and costs £29.99 a year for Premium, with 3 coached activities a week free.
Lovevery app vs Mooshie at a glance
| Lovevery app | Mooshie Moments | |
|---|---|---|
| Who uses the screen | The parent or caregiver. Lovevery says the app is not for children | The parent only. Your child never uses the screen |
| Ages | App: 0 to 36 months in the stores (Lovevery’s Europe help centre says up to 30 months). Play Kits run to about 5 years | 6 months to 4 years |
| Free version | 28-day free trial for non-subscribers, then subscribers only | 3 coached activities a week, free for as long as you like |
| Price (UK) | Comes with Play Kits: £80 or £120 a kit, depending on age | £9.99 a month or £29.99 a year |
| Platforms | iPhone and Android | iPhone only for now (Android and iPad later) |
| What you need at home | Mostly Lovevery’s own toys, plus some DIY activities | Nothing, or everyday household items. No toys to buy |
| Help for hard moments | Ask & Learn expert answers on topics like sleep and feeding | Lifesavers for tantrums, potty training, picky eating, sleep regression, bedtime and separation anxiety |
| Best for | Getting the most out of Lovevery Play Kits at each stage | Daily play with no kit to buy, matched to your time and your child’s mood |
Prices and features checked November 2026 from each app’s own website and the UK App Store. They can change, so check before you subscribe.
What you get in the Lovevery app
Lovevery sells Play Kits: boxes of stage-based toys that arrive every couple of months. The app is built to sit alongside them. Its Home tab gives week-by-week guidance on what to focus on. The Activities tab has play ideas for each toy in your kits, including earlier ones, plus some DIY activities. You also get digital play guides, a monthly My Child section on skills your child may be working on, an in-app shop, and Ask & Learn, where experts answer common questions about sleep, feeding and brain development.
One clever touch is Play Finder. Point your phone camera at a Lovevery toy and the app suggests ways to play with it.
Lovevery app subscription and cost in the UK
The app itself has no separate price. Anyone can use it free for 28 days. After that, the full app is only available while you have an active Play Kits subscription.
At the time of writing (November 2026), Lovevery’s UK site prices the kits at £80 each for 0 to 12 months, delivered every 2 months, and £120 each for the 1 to 4 year kits, delivered every 3 months. Both work out at about £480 a year before any delivery charge, which the kits page doesn’t state.
So the real question isn’t whether the app is worth it. It is whether the Play Kits are right for your family.
Where Lovevery shines
- Toys and guidance designed together. Because the kits and the activities are made for each other, the materials match the advice.
- Stage-based every week. Guidance changes as your baby grows, with monthly development information.
- Expert answers built in. Ask & Learn covers the questions most parents have about sleep and feeding.
- Parents rate it highly. It has 4.9 stars on the UK App Store, from a fairly small base of 233 ratings.
Try Mooshie free this week.
3 coached activities every week, free. No account, no toys to buy, and your child never touches the screen.
When the Lovevery app may not suit you
It may not suit you if you don’t want a toy subscription. Most of the activity ideas centre on Lovevery’s own toys, so without the kits you lose most of the value once the trial ends. Coverage in the app also stops at around 30 to 36 months, short of age 4, even though the kits themselves go further.
Some families already have plenty of toys, or simply don’t have the space or budget for a new box every few months. For them, an app that works with what is already at home may be a better match.
Lovevery app vs Mooshie: play with what you’ve got
Mooshie starts from the opposite end. Instead of sending you toys, it picks from 5,918 activities that mostly need nothing or ordinary household items. You choose the time you have and how today is going, and it suggests something for your child’s age and stage. Each activity has How to play steps, the words to say, and a Brain Bit explaining what it does for your child. After you play, What that built shows the skills practised, and you can save a note and photo to the journal.
It also works for children with additional needs. Add needs such as autism, ADHD, hearing impairment or sensory processing, and activities that won’t suit are filtered out, with adaptation tips on the rest.
What Mooshie doesn’t do: it has no video demos, no physical toys and no camera feature. It starts at 6 months, runs on iPhone only for now, and has fewer reviews as a newer app.
Parents and experts on Mooshie
“I used to spend 30 minutes looking for an activity on Pinterest, get overwhelmed, and just turn on the TV. Mooshie takes 5 seconds.”
“Finally, an app that tells me to put my phone away. The activities are actually doable with stuff I have in my junk drawer.”
“As a pediatric OT, I love that these activities build core developmental skills without feeling like ‘homework’ for parents.”
Why parents choose Mooshie over Lovevery app
No kit to keep paying for
Mooshie Premium is £29.99 a year in total, compared with £80 to £120 per Play Kit, which includes the toys. The app doesn’t stop working if you don’t buy anything else.
Uses what’s already in your home
Everyday things from around the house do the job. There is nothing extra to store and no wait for a delivery.
Keeps going to age 4
Mooshie covers 6 months to 4 years, at least a year beyond where the Lovevery app’s guidance currently ends.
Other Lovevery app alternatives
- Kinedu: A paid activity programme from pregnancy to 6 with video demos; no toys to buy.
- BabySparks: Daily video activities and milestone reports for 0 to 3 at a low list price, with no kit required.
- The Wonder Weeks: Useful for understanding fussy phases in the first 20 months, with playtime games included in the subscription.
- Pathways.org Baby Milestones: A free milestone tracker with real-baby videos and play ideas, from a US non-profit.
Questions parents ask
Is the Lovevery app free?
It is free for 28 days for anyone. After that, the full app is only available to active Play Kits subscribers, and there is no separate app-only plan on the UK App Store.
Can I use the Lovevery app without buying Play Kits?
Only during the 28-day free trial. Lovevery says that after the trial, the complete app is exclusive to Play Kits subscribers. If you want play ideas without buying toys, Mooshie is built around everyday household items.
How much is a Lovevery subscription in the UK?
Lovevery’s UK site lists Play Kits at £80 a kit for 0 to 12 months, every 2 months, and £120 a kit for 1 to 4 years, every 3 months. The app is included while you subscribe.
Is the Lovevery app worth it?
If you already subscribe to the Play Kits, the app is a natural partner: it explains how to use each toy at each stage. If you don’t want the kits, it may not be the right fit, because most activities centre on Lovevery toys and full access ends with the trial.
What can I use instead of Lovevery toys?
Plenty of good play needs nothing special. Try our Montessori activities, sensory play ideas or independent play tips, for ideas that don’t need special toys.
Make memories. Build skills. Play together.
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